To rebuild Pirate pride during a very challenging time, we launched our One Pirate Nation campaign around the deadline for football season tickets. This included the need to design a logo under tight deadlines. Elements for it include our primary logo, our team-specific brand pattern created by Adidas and the use of Gotham Ultra Italics (Gotham is the primary font family for the athletic department) to create a dynamic and eye-catching word mark. This project also included the creation of multiple templates, which can be viewed here.
