As Appalachian State Athletics prepared to launch its new website on June 1, 2017, we desperately needed to rebrand our video operation. I was tasked with coming up with a new logo for 'APPVISION', which was to become the new home for streaming and on-demand video for the Mountaineers. I wanted to provide a clean, simple look that would blend with video content while also incorporating the official App State Athletics logo, which the previous logo did not.